Win the Crowd

Heart-stopping magician Steve Cohen knows how to use the tricks of magic to command rooms and captivate audiences. More than just sleight of hand, magic is a mental game of cat-and-mouse, a power play between two minds. In this book, Cohen shows how the psychology behind a magic performance can be harnessed to read people and help get to 'yes' in all kinds of situations. By mastering the mindset of the magician, you can become more charismatic, connect with people, and gain a new sense of confidence. Practice with the actual magic tricks included in this book, and soon you'll be winning crowds all your own - with or without your magic act.