I is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World
by Geary, James
Available: 2
From President Obama's political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Witty, persuasive, and original, I Is an Other explores metaphor's effects on financial decision making, effective advertising, leadership, learning, and more. Romeo's exclamation It is the East, and Juliet is the sun! may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.
ISBN: 9780061710292
Published Date: January 24, 2012
Publisher: Harper Collins
Language: English
Page Count: 297
Size: 8.04" l x 5.24" w x 0.82" h
Language Arts & Disciplines
Reference