Natural Capitalism: Creating the Next Industrial Revolution

The world of business is changing fast. The prevailing model for creating wealth - a model that has its roots in the industrial revolution and that dominated the last century - no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successful global businesses will draw profit from their own environmental responsibility.