A Whack on the Side of the Head: How You Can Be More Creative (Revised and Updated 25th Anniversary Edition)

For more than a quarter of a century, one book has been a consistent leader in stimulating creativity and innovation . . . A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back - and better than ever - in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definitive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation.