Description
Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
Info
ISBN: 9780671671648
Published Date: October 1, 1988
Publisher: Simon and Schuster
Language: English
Page Count: 251
Size: 8.42" l x 5.45" w x 0.67" h
Category
Business & Economics
Subject
Entrepreneurship