Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
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Description
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it - while highlighting the specific strategies potential startups use to gain a competitive edge.
Info
ISBN: 9781524763084
Published Date: February 19, 2019
Publisher: Currency
Language: English
Page Count: 336
Size: 9.53" l x 6.36" w x 1.17" h
Category
Business & Economics