All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
by Godin, Seth
List price: $15.00
Available: 34
Quantity:
Description
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
Info
ISBN: 9781591845331
Published Date: April 24, 2012
Publisher: Portico Press
Language: English
Page Count: 220
Size: 7.05" l x 5.00" w x 0.47" h
Category
Business & Economics
Subject
Marketing