Description
What happens when your inbox is empty? What happens when all the agenda items and all the incoming emails are cleared? Time to go home. A job well done. Congratulations, you earned your paycheck. This is the factory mindset that has been drilled into us since kindergarten. You get assignments, you do your best, and you finish them. It is at this point that we draw the line between workers and entrepreneurs, between people who work in marketing and marketers. The challenge is NOT to empty your inbox. The challenge is not to get your boss to tell you what to do. The challenge is to ask a two-part question: What next? What now? Asking is the hard part.
Info
ISBN: 9781591846093
Published Date: December 27, 2012
Publisher: Penguin Books
Language: English
Page Count: 590
Size: 9.64" l x 6.48" w x 1.94" h
Category
Business & Economics