Trust Me, I'm Lying: Confessions of a Media Manipulator
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Description
An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices and shaping elections through fake stories.
Info
ISBN: 9781591846284
Published Date: July 2, 2013
Publisher: Penguin Books
Language: English
Page Count: 301
Size: 8.45" l x 5.40" w x 0.88" h
Category
Business & Economics
Subject
Marketing