Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: Define the problem you're trying to solve. Borrow ideas from places with a similar problem. Connect and combine these borrowed ideas. Allow the combinations to incubate into a solution. Identify the strength and weakness of the solution. Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.